Project Collective is Rejuvenation’s influencer partnership program, spotlighting the creative voices who bring our products to life in real spaces.

I performed creative work for the rebrand of Project Collective’s landing and partner pages, working closely with my partners.

This project came from a functional request: to allow for multiple featured projects per partner. I introduced tabbed navigation to solve this in a way that fit the current site style.

Anticipating this additional appetite, I had already created exploratory moodboards and wireframes.

I had been inspired by Heatwood, a script that was previously used in Project Collective but that needed removed due to licensing concerns. I wanted to use a handwritten style in combination with editorial elements to represent a creator's notes and inspiration.

This technique could give users the feeling of a glimpse into the process of an interior design project, or make them feel as though they were a part of the collective themselves.

Negina, Maria, and I researched competitor experiences and were encouraged by the human-first designs presented by Lulu and Georgia and Ralph Lauren.

The team were all drawn to different pieces of the moodboards, and were supportive of the wireframes, as well. They gave me the green light to continue further down this path, expanding the project's scope from a minor enhancement to a full visual and experiential rebrand.

I reviewed Adobe Fonts fo find a suitable replacement for Heatwood, and made a list to review with Maria, my senior. P22 and Adobe Handwriting were clear winners, and we decided to continue with Adobe Handwriting, Ernie, for its messy yet neutral quality.

The final concept brought a new layer of storytelling to the site, aligning with two key brand goals, explained best by Negina:

Explore these pages yourself on the live site!