About Me

I'm a visual designer with a wide skill set, but I'm most passionate about web, UX/UI, and motion graphics.

How I Got Here

I’m a web and brand designer based in Portland, Oregon, bringing structure and polish to evolving digital systems. Right now, I’m designing for Rejuvenation, a Williams-Sonoma brand, where I work across site UI/UX, marketing campaigns, and digital storytelling. Recent projects include refreshing the visual identity of our influencer program and prototyping new shopping tools that make complex configurations feel intuitive.
Before Rejuvenation, I spent five years at a fair trade B2B company where I worked on everything from responsive web design to art direction for photoshoots in South America. I rehabilitated the company image starting with the print catalog, refined the email strategy, and leaned into motion design to help tell more compelling stories about artisan partnerships. That blend of curiosity and versatility still drives me—I like working hands-on, figuring things out, and using design to create practical solutions.
I studied design at Madison Area Technical College, where I learned from working professionals with decades of experience. The program emphasized concept-first design, but I also went out of my way to take classes from the IT and front-end development track—like Web Development and Intro to Programming with JavaScript. That coursework gave me a deeper technical fluency, especially in writing HTML and CSS with confidence. Today, that foundation helps me collaborate closely with developers and lead design on complex builds—because I know what’s possible, and how to ask for it.

What I'm Doing Now

When I'm not designing, I'm either playing drums in a band, sharing music with friends or getting some exercise.
Enjoying the view overlooking Blue Glacier and Mt. Olympus.
PC: Gordon Patterson.
Playing drums with Heads All Empty, a Grateful Dead tribute band.
PC: Dana Truckenbroad.

Let's Work Together

I’m a visual designer based in Oregon. I have spent the last six years dialing up brands' reach and personality through clever but practical design.

If you'd like to contact me, please send an email to awelcmedia @ the google mail domain or find me below on LinkedIn.

Portfolio 2025